Sotheby's Realty
Deliver an immersive mobile experience to engage home buyers.
THE GOALS
Deliver an immersive mobile experience to engage home buyers.
Feature available properties to generate greater foot traffic to open houses and inbound leads.
Gather data to pinpoint audience visiting property specific landing pages and retarget on facebook.
THE approach
Mobile focused, multimedia, immersive experience using video and image carousel of top 3 properties available.
Highlighted the open house schedule encouraging home buyers to visit the home in person.
Request form to meet with real estate agent to create a home buying strategy.
Placed a facebook pixel on the landing pages to capture data of the most qualified and interested home buyers.
THE results
60%
increase in open house foot traffic
15
highly qualified inbound leads
Used the data gathered from the facebook pixel and created a secondary facebook campaign reaching 750 highly qualified home buyers
I am reluctant to say, that the Driver presented our homes in a more impressive way than our website. The process was also fast and easy
