Sotheby's Realty
Deliver an immersive mobile experience to engage home buyers.
THE GOALS
Deliver an immersive mobile experience to engage home buyers.
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Feature available properties to generate greater foot traffic to open houses and inbound leads.
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Gather data to pinpoint audience visiting property specific landing pages and retarget on facebook.
THE approach
Mobile focused, multimedia, immersive experience using video and image carousel of top 3 properties available.
Highlighted the open house schedule encouraging home buyers to visit the home in person.
Request form to meet with real estate agent to create a home buying strategy.
Placed a facebook pixel on the landing pages to capture data of the most qualified and interested home buyers.
THE results
60%
increase in open house foot traffic
15
highly qualified inbound leads
Used the data gathered from the facebook pixel and created a secondary facebook campaign reaching 750 highly qualified home buyers
I am reluctant to say, that the Driver presented our homes in a more impressive way than our website. The process was also fast and easy
