Insightful. Innovative.

Digital Campaigns. Audience Development.

Innovation that creates break-out campaigns and ignites audiences to move markets.

Welcome to Insight Media Labs.

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Campaign Strategy

Strategic insight, planning and guidance from our expert team that has managed tens of thousands of campaigns.

Oversight & Management

Campaign, creative and message performance is monitored and continuously optimized.

Digital Campaign Management

Serving Communications Pros of All Stripes

Ad Budget Calculator

Creatives & Design

Lightning fast turn-around and complementary creatives are provided for most campaigns.

SODA

Social Open Display Ads, from IMLabs, enhance audience engagement and drive meaningful actions.

Driver Microsites

Purpose-built landing pages that absorb audience data and drive desired actions, only from IMLabs.

Programmatic Media

Strategic media planning and buying that employs an array of inventory sources and formats, including banners, video and audio.

Hyper-focused search campaigns that drive in-market audiences to meaningful and measurable actions.

NewsDriver

Earned media insurance and PR audience expansion through premium news and trade site placement, from IMLabs.

Analytics

Real-time audience analytics provide meaningful insights that help drive modifications and actions.

Unified Dashboards

Unified dashboards that synthesized data from multiple sources in one insightful spot, for a 360 degree view of your efforts.

SODA | Social Open Display Ads

The Antidote to Banner Blindness

Social Open Display Ads (SODA) are banner ads designed to mirror social media posts, with key visual elements that help beat banner blindness and enhance engagement.

They run programmatically across a wide range of publisher-driven websites to reach targeted audiences on major media outlets and other high quality content destinations.

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NewsDriver | Influence on Top News Sites

Earned Media Insurance

What happens when your story fails to gain earned media coverage or under performs? Your ability to influence is diminished.

NewsDriver ensures your news reaches audiences on the news sites you target.

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Serving Our Clients is Job #1

✔ Timely ✔ Thorough ✔ Thoughtful

Building strong and enduring relationships with our clients and partners is core. We deliver a superior service level to help achieve digital success.

At IML, we take business personal.

Technology DNA

✔ Micro-Interactions ✔ AI Learning ✔ Optimization

IML's proprietary StoryDriver AI is designed to collect more data through micro engagements, so your campaigns reach the right audiences and get smarter over time.