Micro-Interactions are all of the events that occur on a page that traditional analytics don't record. Drivers measure these interactions and score the quality of each visit. The more valuable the engagement, the higher the score.
These scores are fed directly back to your media buying, so you're reaching the audience with the highest potential.
your business is unique, your digital marketing data should be too
We create user experiences that generate marketing data specific to your business. While your competitors are all using the same off the shelf targeting, you now have the freshest most relevant data specifically calibrated to your business.
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This is a Driver
Drivers are like landing pages on steroids. They are designed to make user engagement as easy and trackable as possible. While most websites only track about 10% of user interactions, Drivers track everything.
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